ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA

Aris Saputra, . (2014) ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (200kB)
[img] Text
AWAL.pdf
Download (546kB)
[img] Text
BAB I.pdf
Restricted to Repository UPNVJ Only
Download (221kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (280kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (272kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (357kB)
[img] Text
BAB V.pdf
Download (197kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (198kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
JURNAL.pdf
Restricted to Repository staff only
Download (209kB)

Abstract

This study was conducted to examine the effect of factors that influence the purchase decision of Honda motorcycles Beat in the University area of national development "Veteran" Jakarta. The population in this study a total of 100 students UPN "Veteran" Jakarta. Data obtained from the questionnaire were distributed. Obtained a total sample of 130 men in the study. The analysis technique used is multiple linear regression and t - test hipotetsis use of statistics and F - statistics with a confidence level of 5 %. These results indicate that poduk Quality, Price and Promotion significantly influence the purchase decision .The advice given to be input for PT Astra Honda Motor is the automotive industry companies must pay attention to product quality, as determined by the durability, functionality and usefulness, with good quality and reliable products that consumers will always remember the product.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 0910111022] [Penguji II/Pembimbing : Nobelson] [Penguji I : Diana Triwardhani] [Ketua Penguji : Yuliniar]
Uncontrolled Keywords: Price, Promotion and Quality Product.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 05 Jun 2024 08:09
Last Modified: 05 Jun 2024 08:09
URI: http://repository.upnvj.ac.id/id/eprint/30137

Actions (login required)

View Item View Item