Regginald Paristian, . (2014) PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO A369i. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study was conducted to determine and prove the lifestyle and price have an influence on the purchasing decisions of smartphone lenovo A369ion citizens of Pura Bojong gede complex, with a sample of 100. Sampling technique using purposive sampling method. The data used is primary data form of a questionnaire. The hypothesis of this study is the positive and significant influence of lifestyles and price on purchase decision smartphone lenovo A369i. The method of data analysis used is multiple linear regression analysis. This method is used to determine the effect of the relationship of the independent variables, namely lifestyles amely lifestyles (X1) and price (X2). And the dependent variable, namely the purchasing decisions(Y) of smartphone lenovo A369i.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910111008] [Penguji II/Pembimbing : Bernadin DM] [Penguji I : Yuliniar] [Ketua Penguji : Diana Triwardhani] |
| Uncontrolled Keywords: | Lifestyles, Price, Purchasing Decisions |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 05 Jun 2024 07:35 |
| Last Modified: | 05 Jun 2024 07:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30133 |
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