Devara Helya Tahani, . (2024) PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @MENJADIMANUSIA.ID TERHADAP PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN MENTAL FOLLOWERS (Survey Pada Followers Aktif Instagram @menjadimanusia.id). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is based on the need for information about mental health through Instagram social media. Currently there is a psychology account that is present in the community to provide information and programs about mental health, namely the Instagram account menjadimanusia.id. The Instagram account menjadimanusia.id seeks to raise awareness about the importance of mental health to the Indonesian people through its content posts such as educational and socialization content. This study aims to determine the effect of using social media Instagram menjadimanusia.id on fulfilling followers' mental health information needs using the Uses and Gratification model. The approach in this study uses explanatory quantitative with a survey method, namely distributing questionnaires via Instagram Direct Message to 150 respondents who have been determined through purposive sampling technique. The data analysis techniques in this study include normality test, correlation test, simple linear regression test, coefficient of determination test, and hypothesis test. The results of the hypothesis test in this study show a significance value of 0.000 <0.005, which means Ha is accepted and Ho is rejected, then the correlation test results obtained a value (r) of 0.849 indicating that there is a strong relationship between the variable media usage and the fulfillment of information needs, and the results of the coefficient of determination test show that variable X media usage has an influence of 72% on variable Y information needs. The conclusion of this study shows that there is a significant and positive influence between the use of Instagram social media to menjadimanusia.id on fulfilling the mental health information needs of followers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010411045] [Pembimbing: Vinta Sevilla] [Penguji 1: Siti Maryam] [Penguji 2: Uljanatunnisa] |
| Uncontrolled Keywords: | Media Use, Information Needs, Mental Health, Instagram |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DEVARA HELYA TAHANI |
| Date Deposited: | 22 Aug 2024 07:40 |
| Last Modified: | 22 Aug 2024 07:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30035 |
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