Kayla Salwa Firdhatasha, . (2024) PESAN EDUKASI VIDEO YOUTUBE ASUMSI.CO “PENCURI DATA PRIBADI” DAN SIKAP MELINDUNGI DATA PRIBADI MAHASISWA PRODI ILMU KOMUNIKASI UPN “VETERAN” JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rise of cases of the theft and misuse of personal data in digital era has increasingly become a public concern. Accordingly, there needs to be an effort to increase public awareness and knowledge of the importance of protecting personal data. In this case, the Ministry of Communication and Informatics took steps to educate the public on how to respond to the threat of this kind of cybercrime. One of the forms of the education is a video uploaded to YouTube entitled "Pencuri Data Pribadi" which uploaded on the Asumsi.co YouTube channel. This study aims to describe and prove the effect of educational messages on the Asumsi.co YouTube video “Pencuri Data Pribadi” on how to behave towards protecting personal data by testing entertainment education theory. An explanatory quantitative approach with a survey method was carried out on active students of the Communication Science Study Program of UPN "Veteran" Jakarta. The sample was drawn using Propotionate Stratified Random Sampling. Data collection was carried out through questionnaires distributed via social media called "Line" to 93 respondents. The results showed that educational messages influence attitudes towards protecting personal data. The suggestion in this research is that the design of the video illustration concept can be reviewed so that it is more interesting and able to give a deep impression to the audience so that the educational message conveyed can stick in the hearts and minds of the audience for a long period of time. It is also recommended to test different variables such as the credibility of the communicator and the media for delivering educational messages that can influence attitudes.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411057] [Pembimbing: Aan Setiadarma] [Penguji 1: Rini Riyantini] [Penguji 2: Vina Mahdalena] |
| Uncontrolled Keywords: | Entertainment Education, Educational Messages, Attitudes, Protecting Personal Data. Youtube |
| Subjects: | L Education > L Education (General) L Education > LB Theory and practice of education |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Kayla Salwa Firdhatasha |
| Date Deposited: | 17 Feb 2024 16:35 |
| Last Modified: | 17 Feb 2024 16:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29373 |
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