Tsaqila A'inurrohmah, . (2024) PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM @REKOSISTEM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI MASYARAKAT MENGENAI PEMILAHAN SAMPAH DI INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (145kB) |
|
Text
AWAL.pdf Download (963kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (709kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (391kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (657kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (710kB) |
|
Text
BAB 5.pdf Download (243kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (304kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (156kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (15MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (296kB) |
Abstract
The unresolved waste problem in Indonesia can be overcome by providing the public with knowledge from the messages they consume, including about waste sorting. Rekosistem is a company in the waste management sector that uses Instagram as a medium for spreading messages about waste sorting. This research aims to examine the influence of social media exposure of @rekosistem Instagram account on providing audience’s information needs regarding waste sorting using the Uses and Gratifications Theory. The research was conducted using a quantitative descriptive approach. Data collection was carried out online using a survey method with a closed questionnaire to 100 respondents taken from followers of the @rekosistem Instagram account. The sampling technique was carried out using simple random sampling. The results of the research show that there is a strong and positive relationship between social media exposure of @rekosistem Instagram account and followers’ information fulfilment regarding waste sorting. Therefore, it can be concluded that social media exposure of @rekosistem Instagram account has a significant effect on fulfilling the audience's information needs relating to waste sorting in Indonesia.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910411117] [Pembimbing: Maria Febiana Christanti] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Vinta Sevilla] |
| Uncontrolled Keywords: | Audience, Information Needs, Media Exposure, Uses and Gratifications, Waste Sorting |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Tsaqila A'inurrohmah |
| Date Deposited: | 26 Feb 2024 07:03 |
| Last Modified: | 26 Feb 2024 07:03 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28971 |
Actions (login required)
 |
View Item |