Rizki Tria Auliya, . (2024) EFEKTIVITAS DIGITAL FUNDRAISING DALAM OPTIMALISASI PENGHIMPUNAN ZIS: STUDI PADA LAZ AL AZHAR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Zakat, infaq and shodaqoh (ZIS) in Indonesia have quite large potential value. However, the lack of response from the Muslim community means that collection using digital fundraising methods is less than optimal. Based on these problems, this research will focus on the ZIS collection mechanism and the effectiveness of digital fundraising in optimizing ZIS collection at LAZ Al-Azhar. Researchers will apply triangulation method techniques. This research also uses the effectiveness method. From the results of this research method, it was found that LAZ Al-Azhar's digital fundraising mechanism was using an internal platform in the form of LAZ Al Azhar peduli and external platforms in the form of Kitabisa, Tokopedia and Shopee. has been quite effective with effectiveness instruments in the form of scope, cost effectiveness, timeliness, usefulness, accuracy and objectivity, accountability. Suggests that LAZ Al-Azhar improve the performance of its internal platform and improve the performance of LAZ Al-Azhar's digital fundraising donations.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910116007] [Pembimbing: Ade Nur Rohim] [Penguji 1: Faizi] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Case Study, Collection, Digital Fundraising, Effectiveness, ZIS |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Rizki Tria Auliya |
| Date Deposited: | 21 Mar 2024 04:21 |
| Last Modified: | 21 Mar 2024 04:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28455 |
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