Febriansyah Dhafa Islami, . (2023) STRATEGI HUMAS CYBER KEMENKO POLHUKAM DALAM MEMPUBLIKASIKAN INFORMASI POLITIK MENJELANG PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The background of this research is related to political issues circulating in society. This underlies research on what strategy should be carried out by the cyber public relations Coordinating Ministry for Politics, Law and Security in providing this information. Referring to the existing problems, the purpose of this research can be determined, namely to understand the cyber public relations strategy of the Coordinating Ministry for Politics, Law and Security in publishing political information ahead of the 2024 Election. This research focuses on how the Cyber Public Relations Strategy of the Coordinating Ministry for Politics, Law and Security Security in publishing political information ahead of the 2024 Election. This study uses a qualitative descriptive research method using CMC (Computer Mediated Communication) theory. The results of this study show that the Public Relations of the Coordinating Ministry for Political, Legal and Security Affairs follows the development of internet technology in the use of cyber public relations including social media such as Instagram, Twitter, Facebook, YouTube, websites, and in collaboration with Antara Digital in the form of Videotron. The strategy carried out is based on the strategic concept put forward by Cutlip, Center, and Broom in Moorisan's book, namely the term 7-C PR communications strategy. in cyber public relations of the Coordinating Ministry for Political, Legal, and Security Affairs in resolving fake news or hoax news by informing them about the use of cyber public relations. In conclusion, it can be said that strategy and implementation using cyber public relations have an essential role in providing quality information to the public. Keywords: Public Relations, cyber PR, cyber, Public Relations Strategy
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil: 1910411258] [Pembimbing: Yani Hendrayani] [Penguji 1: Siti Maryam] [Penguji 2: Chairun Nisa Zempi] |
| Uncontrolled Keywords: | Public Relations, cyber PR, cyber, Public Relations Strategy |
| Subjects: | J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Febriansyah dhafa islami |
| Date Deposited: | 02 Aug 2023 07:45 |
| Last Modified: | 02 Aug 2023 07:45 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26596 |
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