PENGARUH KONTEN KESEHATAN INFLUENCER @INO_GAOL TERHADAP SIKAP REMAJA (Survei Pada Followers Akun TikTok @ino_gaol)

Prakoso Ariobimo, . (2023) PENGARUH KONTEN KESEHATAN INFLUENCER @INO_GAOL TERHADAP SIKAP REMAJA (Survei Pada Followers Akun TikTok @ino_gaol). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

TikTok has become a new platform for content creators to express their creativity. This phenomenon has led to a plethora of content that can be found on TikTok. The online creators have their own ideas and freedom to create content. Some create entertaining content, others engage in business, and there are those who create educational content that can be beneficial for their viewers. One of the Indonesian TikTok content creators who provides educational content is the TikTok account @ino_gaol. He communicates educational messages packaged in TikTok content about healthy lifestyles, enabling users or followers to gain information, knowledge, and even adopt a healthy way of living. On his YouTube channel, Ino mentioned that he aims to encourage Indonesian teenagers to have a healthy lifestyle through sports and daily routines. This is because the data presented by BPS indicates a declining trend in the health of teenagers over the past six years. The supporting theory in this research is the Information Integration Theory by Martin Fishbein, which states that all information has latent power and can influence individuals to adopt certain attitudes. The data collection process involved a survey using a Google Form questionnaire, distributed through Direct Messages (DMs) on TikTok, with a total of 100 respondents. The hypothesis testing results using the t-test show that the influence of @ino_gaol's Health content on the valence and weight dimensions significantly affects the attitudes of teenagers. The results support the alternative hypothesis (Ha) and reject the null hypothesis (Ho), indicating a significant influence on the attitudes of teenagers or followers. This is evident from the obtained t-value of 6.037, which is greater than the critical t-value of 1.984, leading to the conclusion that the hypothesis is accepted.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil: 1910411297] [Pembimbing: Munadhil Abdul Muqsith] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Radita Gora Tayibnafis]
Uncontrolled Keywords: TikTok content, attitude of teenager, Information
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Prakoso Ariobimo
Date Deposited: 01 Aug 2023 02:14
Last Modified: 01 Aug 2023 02:14
URI: http://repository.upnvj.ac.id/id/eprint/26565

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