ANALISIS PERILAKU KONSUMTIF PENGGUNA SHOPEE PAYLATER DI DKI JAKARTA

Siti Aminah, . (2022) ANALISIS PERILAKU KONSUMTIF PENGGUNA SHOPEE PAYLATER DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study examines the influence of conformity, lifestyle and self-control on consumptive behavior of Shopee PayLater users in DKI Jakarta Region. The non probability sampling technique with purposive sampling was used in this study by distributing questionnaires in the form of Google forms to social media and a sample of 100 respondents was taken. The data is then processed using the SmartPLS 4.0 application and the results state that conformity has a positive and significant influence on consumptive behavior of 0.239. Lifestyle has a positive and significant influence on consumptive behavior of 0.387. And self-control has a positive and significant influence on consumptive behavior of 0.358

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910111107] [Pembimbing: Yuliniar] [Penguji 1: Maria Assumpta Wikantari] [Penguji 2: Alfatih S. Manggabarani]
Uncontrolled Keywords: Shopee PayLater, Consumptive Behavior, Conformity, Lifestyle, Self Control
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Siti Aminah
Date Deposited: 01 Feb 2023 07:44
Last Modified: 01 Feb 2023 07:44
URI: http://repository.upnvj.ac.id/id/eprint/22482

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