Muhammad Ferdian Subagja, . (2022) PERTIMBANGAN MASYARAKAT DALAM MEMILIH BANK SYARIAH INDONESIA DI KOTA BEKASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In this study serves to find out what the community considers in choosing an Islamic bank. And the background to this research is the start of many islamic bank enthusiasts. Researchers have developed and delved deeper into variables related to Islamic banks. This research uses quantitative research methods. The sample used in this study is people who live in the Bekasi City area. To analyze the data, the study used the likert-scale method. And thisresearch also uses descriptive analysis methods and multiple linear regression and uses SPSS software as a tool to process data. The hypothesis in this study is that the variables of promotion and quality of service significantly affect the interest of the public in choosing to use Islamic banks.The results of the test conducted obtained the result that the variablekuality of service and promotion partially and simultaneously had a significant effect on people's interest in saving in sharia banks in the city of Bekasi.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. panggil : 1710116022] [Pembimbing : Tati Handayani] [Penguji 1 : Anwar Fathoni] [Penguji 2 : Faizi] |
| Uncontrolled Keywords: | Interest, Islamic Banks, Promotion, Quality of Service |
| Subjects: | A General Works > AS Academies and learned societies (General) Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Muhammad Ferdian Subagja |
| Date Deposited: | 23 Jul 2022 08:46 |
| Last Modified: | 26 Jul 2022 04:11 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18875 |
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