Shania Sekar Majid, . (2021) PENGARUH DESAIN PESAN KAMPANYE PROTOKOL KESEHATAN 3M OLEH KEMENTERIAN KOMINFO TERHADAP SIKAP MENJALANKAN PROTOKOL KESEHATAN 3M (Survei Pada Followers Instagram @kemenkominfo). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
During Covid-19, there were hundreds of campaign messages with various design content spread in public spaces or social media regarding the 3M Health Protocol. One of the campaign messages that were spread contained elements of ethos, pathos, and logos, namely a campaign that was disseminated by the Ministry of Communications and Informatics through Instagram social media. Starting from this uniqueness, researchers are interested in researching this campaign with the aim of proving whether there is a positive influence from the message design of the 3M health protocol campaign by the Ministry of Communications and Informatics on the attitude of implementing the 3M health protocol, especially Instagram followers @kemenkominfo. The theory used in this research is Aristotle's Theory of Rhetoric. The approach in this study uses a quantitative approach with a survey method. This research was conducted for 10 months from October to July. The sample in this study found 100 respondents using purposive sampling technique. The test instrument uses validity and reliability tests. Data analysis in this study used correlation test, simple linear regression test, T test, and analysis of variance test. The results of this study indicate that H0 is rejected and H1 is accepted, which means that there is a positive influence from the design of the 3M health protocol campaign message by the Ministry of Communications and Informatics on people's attitudes in implementing the 3M health protocol.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710411148] [Pembimbing 1 : Antar Venus] [Pembimbing 2 : Vina Mahdalena] [Penguji 1 : Radita Gora Tayibnafis] |
| Uncontrolled Keywords: | Covid-19, campaign message design, 3M health protocol campaign, Aristotle's Rhetoric theory, the attitude of implementing the 3M health protocol. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Shania Sekar Majid |
| Date Deposited: | 05 Oct 2021 08:28 |
| Last Modified: | 05 Oct 2021 08:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12658 |
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