STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY (Studi Pada Program PT. Tiki Jalur Nugraha Ekakurir Dalam Membantu Melawan Covid-19 di Indonesia)

Fitra Darmawan, . (2020) STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY (Studi Pada Program PT. Tiki Jalur Nugraha Ekakurir Dalam Membantu Melawan Covid-19 di Indonesia). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

	Text ABSTRAK.pdf Download (14kB)
	Text AWAL.pdf Download (391kB)
	Text BAB I.pdf Download (579kB)
	Text BAB II.pdf Restricted to Repository UPNVJ Only Download (407kB) | Request a copy
	Text BAB III.pdf Restricted to Repository UPNVJ Only Download (888kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository UPNVJ Only Download (887kB) | Request a copy
	Text BAB V.pdf Download (209kB)
	Text DAFTAR PUSTAKA.pdf Download (234kB)
	Text RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (250kB) | Request a copy
	Text LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) | Request a copy
	Text ARTIKEL.pdf Restricted to Repository UPNVJ Only Download (744kB) | Request a copy

Abstract

Corporate image through CSR (Corporate Social Responsibility), is not only a charitable activity but requires a company to make a real decision to estimate the impact on all stakeholders of the company, especially the environment. Therefore, a PR strategy for CSR is prepared. The purpose of this study is to find out how to process the Public Relations strategy and what programs are carried out by PT. Tiki JNE in maintaining the company's image through Corporate Social Responsibility in helping to fight the Covid-19 virus in Indonesia. This research uses descriptive qualitative research methods. This study uses a case study strategy to serve as its research strategy. Data collected in the study consisted of primary data (interviews, documentation and literature studies) and secondary (literature studies and previous research results). Researchers look for information by determining one key informant and three informants. Data analysis techniques using qualitative data analysis consisting of data collection, data reduction, data presentation and conclusions and verification. The data validity technique uses triangulation techniques. The results showed that the Public Relations strategy undertaken by PT. Tiki Path Nugraha Ekakurir is a strategy of social responsibility approach, through Corporate Social Responsibility program activities in realizing a good corporate image in the eyes of the public. In the process of Public Relations practitioners through strategic management in determining the strategy and stages of program implementation that is identifying problems, planning, implementation, evaluation. From this strategic process carried out to produce effective results to run the CSR program of PT. Tiki JNE in helping to deal with the covid-19 outbreak and creating a positive corporate image.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1610411080] [Pembimbing : Aan Setiadarma] [Penguji 1 : Siti Maryam] (]Penguji 2 : Ratu Nadya W]
Uncontrolled Keywords:	Corporate Image, Corporate Social Responsibility, Public Relations
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Fitra Darmawan
Date Deposited:	12 Jan 2022 02:00
Last Modified:	12 Jan 2022 02:00
URI:	http://repository.upnvj.ac.id/id/eprint/8748

Actions (login required)

View Item