Radhita Rasya Anindya, . (2026) POLITISASI DATA DALAM PEMBENTUKAN FIGUR POPULISME PRABOWO SUBIANTO PADA AKUN INSTAGRAM @BAKOM.RI TAHUN 2025. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study examines how the official Instagram account of Indonesia’s Presidential Communication Agency (Bakom RI) uses performance data to construct a positive political image of President Prabowo Subianto during September–December 2025. The objectives are to describe communication patterns and analyze the politicization of performance data. A mixed-methods approach was used: quantitative content analysis of 116 scraped posts (using word frequencies, word clouds, and theme coding) and qualitative critical discourse analysis (drawing on Laclau and Mouffe’s framework and informed by expert interviews). Key findings show a dominant narrative of government success. Frequent terms include “pemerintah” (government), “program”, “Presiden”, and “Prabowo”, reflecting emphasis on state programs and leadership. In December, disaster-related terms (e.g., “Sumatera”, “pulih”, “bantu”) surged following a flash floods. Qualitative analysis reveals that the administration selectively highlights positive indicators (cherry picking) and uses broad slogans (empty signifiers) personalized through Prabowo as a nodal point. Official presentations frame data as definitive (closure), while interviews highlight accountability concerns over potential misrepresentations. Implications include contributions to understanding data-driven populism and digital political branding. The findings underscore the need for critical public data literacy, as official data narratives are highly constructed rather than neutral. Keywords : Data Politicization; Political Image; Government Communication Agency (Bakom RI).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210413090] [Pembimbing: Anwar Ilmar] [Penguji 1: Muhammad Prakoso Aji] [Penguji 2: Lia Wulandari] |
| Uncontrolled Keywords: | Data Politicization; Political Image; Government Communication Agency (Bakom RI). |
| Subjects: | J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | RADHITA RASYA ANINDYA |
| Date Deposited: | 09 Sep 2026 06:59 |
| Last Modified: | 09 Sep 2026 07:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/54259 |
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