DESAIN PRODUKSI “SHOPPERTAINMENT” STUDI KASUS PROMOTOR BEEKIND QUARTER “SOCIAL CHIC 2025”

Muhammad Rahmad Akbar, . (2026) DESAIN PRODUKSI “SHOPPERTAINMENT” STUDI KASUS PROMOTOR BEEKIND QUARTER “SOCIAL CHIC 2025”. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The production design of the Social Chic 2025 event warrants further scholarly investigation due to its distinctive strategy for promoting local fashion and beauty products throughout its implementation. This study focuses on Social Chic 2025 as a case study to examine the event production management process within a shoppertainment context, with Beekind Quarter serving as the event organizer. Employing a qualitative approach through a case study method. The findings reveal that Social Chic 2025 implemented the shoppertainment concept through ten technical dimensions of event production. Supported by regular horizontal and vertical coordination mechanisms, including weekly meetings and digital communication platforms, as well as a comprehensive ten-month planning process, the organizing team developed a strategic production design encompassing ten spatial planning elements, including audience flow, booth layout, and stage arrangement, to seamlessly integrate shopping and entertainment experiences. This spatial design strategy enabled the organizers to respond efficiently to technical challenges encountered during the event while simultaneously enhancing digital traffic and improving the sales performance of participating brands throughout the event.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411131] [Pembimbing: Firdaus Noor] [Penguji 1: Windhiadi Yoga Sembada] [Penguji 2: Putrawan Yuliandri]
Uncontrolled Keywords: Event Production Design, Shoppertainment, Social Chic 2025
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: MUHAMMAD RAHMAD AKBAR
Date Deposited: 08 Sep 2026 04:31
Last Modified: 08 Sep 2026 04:31
URI: http://repository.upnvj.ac.id/id/eprint/54183

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