PENGARUH ISI PESAN #WASTESTATIONOWEN DAN KREDIBILITAS SUMBER TERHADAP PERUBAHAN SIKAP PEDULI LINGKUNGAN PEDULI LINGKUNGAN PENGIKUT TIKTOK @JERHEMYNEMOO

Azmalita Bintang Mahadewi, . (2026) PENGARUH ISI PESAN #WASTESTATIONOWEN DAN KREDIBILITAS SUMBER TERHADAP PERUBAHAN SIKAP PEDULI LINGKUNGAN PEDULI LINGKUNGAN PENGIKUT TIKTOK @JERHEMYNEMOO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The growing piles of trash in Indonesia, coupled with a lack of environmental awareness and responsible waste management, have become a major problem. In this digital era, social media can serve as a tool for environmental education. The #WasteStationOwen content posted by TikTok user @jerhemynemoo is one such effort to spread environmental messages to the public. This study aims to determine the influence of message content and source credibility on changes in the environmental attitudes of TikTok user @jerhemynemoo’s followers. The theory used in this study is the Elaboration Likelihood Model, which examines the individual’s processing of messages through central and peripheral routes. The study employs an explanatory quantitative approach using a survey method. The study sample consisted of 151 respondents who were followers of TikTok @jerhemynemoo and were selected using purposive sampling. Data were collected via a questionnaire using a Likert scale and analyzed using multiple linear regression with SPSS version 25. The results showed that message content had a positive and significant effect on changes in environmental concern. Source credibility also has a positive and significant effect and is the most dominant variable influencing changes in environmental concern. However, the interaction between message content and source credibility does not have a positive and significant effect on changes in environmental concern.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210411113 [Pembimbing: Drina Intyaswati] [Penguji 1: Rini Riyantini] [Penguji 2: Lusia Handayani]
Uncontrolled Keywords: Message Content, Source Credibility, Attitude Changes in Environmental Awareness, TikTok.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AZMALITA BINTANG MAHADEWI
Date Deposited: 20 Aug 2026 06:58
Last Modified: 31 Aug 2026 06:08
URI: http://repository.upnvj.ac.id/id/eprint/53630

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