Salma Asmarani Musyanova, . (2026) BRANDING POLITIK ANIES BASWEDAN DALAM MEMBANGUN CITRA PUBLIK MELALUI FENOMENA PODCAST-CRACY PASCA PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the strategy and form of Anies Baswedan's political branding in building a public image through the podcast-cracy phenomenon after the 2024 Election. This research is motivated by the decline in Anies Baswedan's electability after the 2024 Election with a gain of 24.95%, which encourages efforts to reconstruct the political image through a new communication medium, namely podcasts. This study uses a qualitative approach with a netnography method (digital ethnography) based on interviews and observation techniques in the form of podcast analysis. This study uses the Political Branding theory from Pich and Newman (2020) which includes four aspects, namely: (1) Personal Political Brand which examines the identity and authentic character of politicians; (2) Positive Brand Association which examines positive associations formed in the public mind; (3) Celebrity Endorsement which examines the role of public figures in expanding the reach of political communication; and (4) Social Media Branding which analyzes the distribution of messages through the digital platform ecosystem. The results of the study indicate that the podcast-cracy phenomenon is utilized as a medium in strengthening Anies Baswedan's political branding strategy after the Election.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210413086] [Pembimbing: Muhammad Prakoso Aji] [Penguji 1: Anwar Ilmar] [Penguji 2: Fatkhuri] |
| Uncontrolled Keywords: | Political Branding, Public Image, Podcast-Cracy, 2024 Election |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | SALMA ASMARANI MUSYANOVA |
| Date Deposited: | 03 Sep 2026 04:09 |
| Last Modified: | 03 Sep 2026 04:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53303 |
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