ANALISIS POLITICAL BANDING PASCA PEMILU 2024 : STUDI PADA ANDIKA WISNUADJI PUTRA SOEBROTO DALAM MEMPERTAHANKAN LEGITIMASI POLITIK MELALUI MEDIA SOSIAL INSTAGRAM @SAHABATAWP

Putrie Hanum Jayani, . (2026) ANALISIS POLITICAL BANDING PASCA PEMILU 2024 : STUDI PADA ANDIKA WISNUADJI PUTRA SOEBROTO DALAM MEMPERTAHANKAN LEGITIMASI POLITIK MELALUI MEDIA SOSIAL INSTAGRAM @SAHABATAWP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze Andika Wisnuadji Putra Soebroto’s political branding in maintaining his political legitimacy following the 2024 general election through the Instagram account @sahabatawp. This study employs a qualitative approach, using Instagram content analysis as the primary data source, supported by categorization results generated using RapidMiner, as well as sentiment analysis and word clouds of public interactions. The data were analyzed using Lees-Marshment’s (2009) concept of political branding and Max Weber’s (1978) theory of legitimacy. The results indicate that the political branding employed was dominated by the “political product” aspect—specifically legislative activities, oversight functions, and field visits—which were consistently communicated via Instagram. This political branding contributes to maintaining political legitimacy—particularly rational-legal legitimacy, which is the most dominant form—and is reinforced by charismatic legitimacy through positive public reception. This study demonstrates that social media functions not only as a means of political communication but also as an instrument for maintaining political legitimacy in the post-election period.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil: 2210413137] [Pembimbing: Danis Tri Saputra Wahidin] [Penguji 1: Anwar Ilmar] [Penguji 2: Restu Rahmawati]
Uncontrolled Keywords: Political Branding, Political Legitimacy, Digital Political Communication.
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: PUTRIE HANUM JAYANI
Date Deposited: 01 Sep 2026 07:30
Last Modified: 01 Sep 2026 07:30
URI: http://repository.upnvj.ac.id/id/eprint/53122

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