Keisya Indah Dwi Damayanti, . (2026) PENGARUH SERTIFIKASI HALAL, LITERASI DIGITAL, DAN DUKUNGAN PEMERINTAH TERHADAP KINERJA UMKM KULINER DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
MSME performance is a key indicator of business success, particularly in responding to increasing competition driven by globalization and digital transformation. Although MSMEs make a significant contribution to the economy, challenges such as stagnant sales, low profitability, and limited competitiveness indicate that business performance remains suboptimal. This issue is evident among culinary MSMEs in DKI Jakarta, where business growth has not been fully accompanied by sustainable performance improvement. This study aims to examine the effects of halal certification, digital literacy, and government support on the performance of culinary MSMEs in DKI Jakarta. A quantitative approach was employed using SmartPLS for data analysis. Data were collected through questionnaires distributed to 120 culinary MSME owners. The results reveal that halal certification, digital literacy, and government support have positive and significant effects on MSME performance, with government support emerging as the most influential factor. These findings suggest that improving MSME performance requires the integration of the Halal Product Assurance System (SJPH), stronger digital literacy, and effective utilization of government empowerment programs. Therefore, MSME owners are encouraged to consistently implement halal standards, optimize digital technologies in business operations, and actively participate in training and mentoring programs to enhance competitiveness and ensure long-term business sustainability.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210116005] [Pembimbing: Sufyati HS] [Ketua Penguji: Ade Nur Rohim} [Penguji 1: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | culinary MSMEs, digital literacy, government support, halal certification, MSME performance. |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | KEISYA INDAH DWI DAMAYANTI |
| Date Deposited: | 27 Aug 2026 04:06 |
| Last Modified: | 27 Aug 2026 04:06 |
| URI: | http://repository.upnvj.ac.id/id/eprint/51868 |
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