Fitria Sasti Sa'Diah, . (2026) STRATEGI PENGHIMPUNAN DANA PIHAK KETIGA PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR WILAYAH JAKARTA 1. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Increasingly fierce competition in the banking industry is driving every bank to develop effective strategies to maintain liquidity stability and support its intermediation function. This paper aims to identify the strategies, products, and obstacles faced by BRI Jakarta 1 Regional Office in mobilizing Third-Party Funds (DPK). This study employs a descriptive analysis method using data obtained through literature review and interviews with the bank’s funding staff. The findings indicate that BRI Jakarta 1 Regional Office implements a Third-Party Funds (TPF) mobilization strategy centered on three key pillars: customer acquisition, retention, and maintenance. This strategy is supported by the 7P Marketing Mix approach and market analysis based on regional characteristics. The Third-Party Funds products offered include Simpedes, BritAma, BRI Junio, BRI Prioritas, BRI Private, Giro, and Time Deposit Savings Products. The main challenges faced by BRI Jakarta 1 Regional Office include increasingly intense competition with other banks and fintech companies, limitations in setting interest rates due to regulations, and low levels of financial literacy among the public. Therefore, BRI Jakarta 1 Regional Office must continue to innovate in developing features and benefits for each savings product and leverage online platforms to address fintech competition.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2310101037] [Dosen Pembimbing: Wahyudi] [Penguji 1: Agus Kusmana] [Penguji 2: Elia Erna Nurdiani] |
| Uncontrolled Keywords: | Fundraising Strategy, Third Party, Bank Rakyat Indonesia. |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | FITRIA SASTI SA'DIAH |
| Date Deposited: | 26 Aug 2026 07:58 |
| Last Modified: | 26 Aug 2026 07:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50790 |
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