DAMPAK TRAUMATIS SERANGAN TERORISME DI KEDUTAAN BESAR IRAN DI INGGRIS TERHADAP HUBUNGAN BILATERAL IRAN-INGGRIS PADA PERIODE 2015-2020

Delfira Ashika Putri, . (2026) DAMPAK TRAUMATIS SERANGAN TERORISME DI KEDUTAAN BESAR IRAN DI INGGRIS TERHADAP HUBUNGAN BILATERAL IRAN-INGGRIS PADA PERIODE 2015-2020. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (164kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (831kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (377kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (338kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (5MB)
[img] Text
BAB 5.pdf
Download (289kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (260kB)
[img] Text
DAFTAR RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (106kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (889kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (566kB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (321kB)

Abstract

This study analyzes the political branding strategy of Francine Eustacia Vevila Widjojo through her personal Instagram account, @francinewidjojo, in the context of the 2024 DKI Jakarta Legislative Election. The research focuses on how Francine constructs her political identity around the issue of animal welfare and how this approach contributes to shaping a humanistic and authentic political image that attracts public sympathy in a competitive political environment. Using Bruce I. Newman’s Political Branding theory, which includes four pillars: Political Brand Identity, Positioning and Differentiation, Consistency and Trust, and Emotional Connection, this study adopts a qualitative approach with a netnographic design to explore Francine’s digital activities on Instagram. Data were collected through non-participant observation, in-depth interviews with campaign team members and followers, and documentation of relevant social media content during the 2024 campaign period. The analysis employed a descriptive method to interpret symbols, narratives, and digital interactions that reflect Francine’s communication strategy. The findings reveal that Francine effectively used Instagram as a strategic tool for building personal branding centered on animal welfare. By consistently using hashtags such as #JakartaRamahHewan and #TraktirKucingJalanan, and sharing posts about animal rescue and advocacy, she established emotional connections with her audience. Her consistent visual and narrative style strengthened her image as an empathetic, caring, and authentic young politician. Although it did not lead to electoral victory, her approach successfully built voter loyalty based on shared values. In conclusion, this study highlights that digital engagement, empathy, and advocacy based strategies are key to shaping strong political branding in the social media era.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110413102] [Pembimbing: Muhammad Prakoso Aji [Penguji 1: Deni Angela] [Penguji 2: Restu Rahmawati]
Uncontrolled Keywords: Political Branding, Instagram, Animal Welfare
Subjects: J Political Science > JF Political institutions (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: DELFIRA ASHIKA PUTRI
Date Deposited: 16 Apr 2026 07:28
Last Modified: 16 Apr 2026 07:34
URI: http://repository.upnvj.ac.id/id/eprint/49923

Actions (login required)

View Item View Item