Raqul Achmad Ash Shiroth, . (2025) STRATEGI PENINGKATAN OMZET UMKM HALAL BINAAN RUMAH BUMN BRI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Halal micro, small, and medium enterprises (MSMEs) play a strategic role in the national economy; however, increasing revenue remains a major challenge, particularly in the context of digital transformation. Rumah BUMN BRI Jakarta serves as an MSME development institution that focuses on strengthening business capacity through training and mentoring programs. This study aims to analyze the role of Rumah BUMN BRI Jakarta in supporting revenue growth of halal MSMEs, identify the strategies implemented by fostered halal MSMEs to increase revenue, and examine the factors influencing the success of revenue improvement. This research employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. Data analysis is conducted using the SWOT method to assess internal and external factors affecting halal MSMEs. The results indicate that Rumah BUMN BRI Jakarta plays an active and strategic role in enhancing halal MSME revenue through digital marketing, e-commerce, and financial digitalization training programs. The strategies implemented by MSMEs include optimizing social media and marketplace platforms, adopting digital payment systems, and utilizing digital-based financial recording. Based on the SWOT analysis, halal MSMEs fostered by Rumah BUMN BRI Jakarta are positioned in the growth and build category; therefore, a growth- oriented strategy is required to expand market reach, strengthen competitiveness, and sustainably increase revenue
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210116063] [Pembimbing : Sufyati] [Penguji 1 : Fadhli Suko Wiryanto] [Ketua Penguji : Faizi] |
| Uncontrolled Keywords: | Digital Marketing, E-Commerce, Financial Digitalization, Halal MSMEs, SWOT |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | RAQUL ACHMAD ASH SHIROTH |
| Date Deposited: | 24 Apr 2026 03:30 |
| Last Modified: | 24 Apr 2026 03:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49897 |
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