Amanda Anastassia Putri, . (2026) STRATEGI KAMPANYE DIGITAL PRABOWO-GIBRAN DI TIKTOK DENGAN PENGGUNAAN KONTEN VIDEO DAN TREN VIRAL DALAM MEMENANGKAN PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (197kB) |
|
Text
AWAL.pdf Download (659kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (419kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (466kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (247kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (648kB) |
|
Text
BAB V.pdf Download (163kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (205kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (147kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (922kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (16MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (305kB) |
Abstract
This study analyzes the digital campaign strategy of Prabowo–Gibran on TikTok during the 2024 Indonesian Presidential Election using Laura Cervi’s politainment theory. The rise of social media, particularly TikTok, has transformed political communication from formal approaches to more entertaining and popular formats. This research employs a descriptive qualitative method, collecting data through content observation of official TikTok accounts of Prabowo Subianto, Gibran Rakabuming, the Gerindra Party, volunteer and campaign team accounts, as well as interviews with relevant informants. The findings show that the Prabowo–Gibran campaign applies politainment by incorporating humor, popular music, viral trends, and engaging visuals to increase engagement and attract young voters. This strategy contributes to a more humanized and memorable political image. However, politainment also presents challenges, such as oversimplification of political issues and potential misinformation. The study concludes that politainment is an effective digital campaign strategy, provided it is balanced with political substance.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No.Panggil: 2110413080) (Pembimbing: Lia Wulandari) (Penguji 1: Nurdin) (Penguji 2: Anwar Ilmar) |
| Uncontrolled Keywords: | Digital campaign, TikTok, Politainment, 2024 Election |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | AMANDA ANASTASSIA PUTRI |
| Date Deposited: | 09 Feb 2026 00:43 |
| Last Modified: | 09 Feb 2026 00:43 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42921 |
Actions (login required)
 |
View Item |