RESEPSI MAHASISWA TERHADAP ISI PESAN DALAM VODCAST “AKANKAH PRABOWO SUBIANTO MELANJUTKAN PROYEK IKN” PADA CHANNEL YOUTUBE TEMPODOTCO (BOCOR ALUS POLITIK)

Sofwa Najla Tsabita Sunanto, . (2026) RESEPSI MAHASISWA TERHADAP ISI PESAN DALAM VODCAST “AKANKAH PRABOWO SUBIANTO MELANJUTKAN PROYEK IKN” PADA CHANNEL YOUTUBE TEMPODOTCO (BOCOR ALUS POLITIK). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The ongoing discourse surrounding the relocation of the Ibu Kota Nusantara (IKN) has triggered a wide range of reactions and public debate. In response, Tempo, utilizing its vodcast program as a digital platform, disseminates crucial information regarding the developmental progress of IKN as the future capital. The primary objective of this research is to analyze and understand the reception of university students regarding the specific message content presented in the vodcast episode titled “Akankah Prabowo Subianto Melanjutkan Proyek IKN” (Will Prabowo Subianto Continue the IKN Project) on the Tempodotco Youtube Channel. Methodologically, this study employs a qualitative approach utilizing reception analysis techniques. The theoretical framework relies on Stuart Hall’s audience reception theory, which asserts that media messages undergo a complex process, transitioning from the encoding of meaning during production to the subsequent decoding by the audience during consumption. Data collection was conducted through semi-structured interviews with four informants possessing diverse backgrounds. The findings indicate that two informants are categorized within the dominant-hegemonic position, while the other two fall into the negotiated position. These positions are significantly influenced by determinants such as educational background, level of knowledge, and personal life experiences. These factors construct individual frames of reference used during interpretation, allowing audiences to construe the same message differently. Consequently, this study concludes that the Bocor Alus Politik vodcast episode does not fully generate an alignment of meaning between the message producers and the audience. Keyword: Audience Reception, Vodcast, Ibu Kota Nusantara, Bocor Alus Politik, Stuart Hall

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411246] [Pembimbing: Dewanto Samodro] [Penguji 1: Azwar} [Penguji 2: Ayu Wardani
Uncontrolled Keywords: Audience Reception, Vodcast, Ibu Kota Nusantara, Bocor Alus Politik, Stuart Hall
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: SOFWA NAJLA TSABITA SUNANTO
Date Deposited: 09 Apr 2026 01:47
Last Modified: 09 Apr 2026 01:47
URI: http://repository.upnvj.ac.id/id/eprint/42902

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