STRATEGI KOMUNIKASI BADAN STANDAR, KURIKULUM, DAN ASESMEN PENDIDIKAN (BSKAP) KEMENDIKDASMEN DALAM SOSIALISASI KEBIJAKAN TES KEMAMPUAN AKADEMIK PADA INSTAGRAM @LITBANGDIKBUD

Najwa Irza Aulia, . (2026) STRATEGI KOMUNIKASI BADAN STANDAR, KURIKULUM, DAN ASESMEN PENDIDIKAN (BSKAP) KEMENDIKDASMEN DALAM SOSIALISASI KEBIJAKAN TES KEMAMPUAN AKADEMIK PADA INSTAGRAM @LITBANGDIKBUD. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (153kB)
[img] Text
AWAL.pdf
Download (4MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (377kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (529kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (281kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (6MB)
[img] Text
BAB 5.pdf
Download (189kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (172kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (986kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (7MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (27MB)
[img] Text
Artikel KI.pdf
Restricted to Repository staff only
Download (653kB)

Abstract

The utilization of social media as a public communication channel has become increasingly important in the socialization of education policies, particularly new policies that require public understanding and participation. In 2025 Badan Standar, Kurikulum, dan Asesmen Pendidikan (BSKAP) launched an optional Tes Kemampuan Akademik (TKA) policy, making the success of its implementation highly dependent on the communication strategy employed. This research aims to analyze BSKAP's public communication strategy in socializing Tes Kemampuan Akademik policy through the Instagram account @litbangdikbud. The study employs a qualitative approach with descriptive methods, utilizing data collection techniques including observation, interviews, and documentation. Data analysis was conducted by referring to Lasswell's communication model and the P-Process communication planning stages to understand message design, channel selection, and management of interaction with the public. The research findings indicate that BSKAP's communication strategy was implemented systematically through the utilization of visual content, informative narratives, and Instagram's interactive features to enhance public understanding and engagement with the TKA policy. Theoretically, this research enriches the study of government public communication in the context of policy communication on social media, while practically, the findings can serve as a reference for government agencies in designing more effective and participatory education policy socialization strategies.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411119] [Pembimbing: Putrawan Yuliandri] [Penguji 1: Yudie Aprianto] [Penguji 2: Kumala Hayati]
Uncontrolled Keywords: Instagram, Public Communication, Social Media, Communication Strategy, Academic Proficiency Test
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NAJWA IRZA AULIA
Date Deposited: 28 Apr 2026 03:18
Last Modified: 28 Apr 2026 03:18
URI: http://repository.upnvj.ac.id/id/eprint/42890

Actions (login required)

View Item View Item