REPRESENTASI LESBIAN DAN BISEKSUAL DALAM MUSIC VIDEO “HYPE BOY” NEWJEANS (STUDI SEMIOTIKA ROLAND BARTHES).

Nadya Alya Safitri, . (2026) REPRESENTASI LESBIAN DAN BISEKSUAL DALAM MUSIC VIDEO “HYPE BOY” NEWJEANS (STUDI SEMIOTIKA ROLAND BARTHES). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

K-pop music videos are not just promotional and entertainment tools; they are cultural texts containing signs, symbols, and social meanings. The K-pop sector implicitly addresses LGBT issues, particularly through the depiction of same-sex emotional relationships. Using Roland Barthes' semiotic approach, this study investigates the representation of lesbians and bisexuals in the music video "Hype Boy" by the group NewJeans. Denotation, connotation, and myth are the three stages of meaning-making used in this qualitative descriptive study. The results show that physical closeness, affective gestures, personal interactions, and ambiguous storylines demonstrate the representation of emotional relationships between female characters in the music video "Hype Boy." While not explicitly displaying sexual identity, this representation generates implicit meanings about lesbians and bisexuals. This representation builds the idea that same-sex affective attraction and emotional closeness can be understood as part of the fluid and complex emotional experiences of adolescents. Thus, the music video "Hype Boy" symbolically and subtly depicts LGBT issues, allowing audiences to perceive non-heteronormative meanings even though they are not explicitly conveyed. Keywords: K-Pop, LGBT, Music Video, Roland Barthes Semiothics, Representation, Semiotics.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411259] [Pembimbing: Ratu Nadya Wahyuningratna] [Penguji 1: Siti Maryam] [Penguji 2: Maria Febiana Christanti]
Uncontrolled Keywords: Keywords: K-Pop, LGBT, Music Video, Roland Barthes Semiothics, Representation, Semiotics.
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HQ The family. Marriage. Woman
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NADYA ALYA SAFITRI
Date Deposited: 06 Apr 2026 03:14
Last Modified: 06 Apr 2026 03:14
URI: http://repository.upnvj.ac.id/id/eprint/42845

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