PENGARUH PESAN KAMPANYE #ONEDAYONETRASHBAG TERHADAP KESADARAN GENERASI MUDA MENJAGA LINGKUNGAN (Survei Pada Pengikut TikTok @pandawaragroup)

Novia Adristi Zhafira, . (2026) PENGARUH PESAN KAMPANYE #ONEDAYONETRASHBAG TERHADAP KESADARAN GENERASI MUDA MENJAGA LINGKUNGAN (Survei Pada Pengikut TikTok @pandawaragroup). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (112kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (317kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (239kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (347kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (884kB)
[img] Text
BAB 5.pdf
Download (142kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (142kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (132kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (14MB)
[img] Text
ARTIKEL KI .pdf
Restricted to Repository staff only
Download (586kB)

Abstract

Solid waste in Indonesia has become an increasingly urgent environmental issue, with volumes rising each year. Based on information from the Ministry of Environment and Forestry (2023), domestic waste reached approximately 69.9 million tons in 2023, marking a significant increase over previous years. This figure shows a significant increase from the previous period. This situation is partly driven by low public awareness, especially among young people. Pandawara, a creative youth community on TikTok, addresses this challenge through the #onedayonetrashbag campaign, encouraging its followers to adopt more responsible behaviors in preserving the environment. The study draws on Ostergaard’s Campaign Model for its theoretical framework. To test the model’s applicability, we use a quantitative explanatory research design, collecting data via a survey of 100 followers of the TikTok account @pandawaragroup. Results indicate that #onedayonetrashbag campaign messages exert a positive, statistically significant effect on young people’s environmental awareness.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil 1: 2010411266] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Drina Intyaswati] [Penguji 2: Lusia Handayani]
Uncontrolled Keywords: Campaign Message, Environmental Awareness, One Day One Trash Bag Campaign, Pandawara, TikTok, Youth
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NOVIA ADRISTI ZHAFIRA
Date Deposited: 02 Apr 2026 02:06
Last Modified: 02 Apr 2026 02:06
URI: http://repository.upnvj.ac.id/id/eprint/42822

Actions (login required)

View Item View Item