PENGARUH KAMPANYE #JAGAJAKARTA TERHADAP KESADARAN WARGA JAKARTA DALAM MENJAGA FASILITAS UMUM PASCA KERICUHAN DEMO DPR 2025

Aisha Mikaila, . (2026) PENGARUH KAMPANYE #JAGAJAKARTA TERHADAP KESADARAN WARGA JAKARTA DALAM MENJAGA FASILITAS UMUM PASCA KERICUHAN DEMO DPR 2025. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Public facilities are shared assets whose sustainability highly depends on public awareness in maintaining and protecting them. Following the DPR demonstration riot in August 2025, the Government of DKI Jakarta launched the #JagaJakarta campaign as an effort to strengthen citizens’ awareness of public facilities. This study aims to examine the influence of the #JagaJakarta campaign message on public awareness in maintaining public facilities. This research employs a quantitative approach using a survey method by distributing questionnaires to 96 respondents selected through purposive sampling. Data were analyzed using Spearman Rank correlation, hypothesis testing, and coefficient of determination with the assistance of SPSS software. The results show a correlation coefficient of 0,679 with a significance value of 0.000 < 0.05, indicating a strong and positive relationship between the #JagaJakarta campaign message and public awareness. The coefficient of determination of 46,1% indicates that the campaign message contributes significantly to shaping citizens’ awareness of maintaining public facilities. Keywords: public campaign, campaign message, public awareness, public facilities, #JagaJakarta

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411264] [Pembimbing: Garcia Krisnando N] [Penguji 1: Siti Maryam] [Penguji 2: Rizkiya Ayu Maulida]
Uncontrolled Keywords: public campaign, campaign message, public awareness, public facilities, #JagaJakarta
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AISHA MIKAILA
Date Deposited: 07 May 2026 03:24
Last Modified: 07 May 2026 03:24
URI: http://repository.upnvj.ac.id/id/eprint/42786

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