Hiya Rain Nahdhah, . (2026) PROSES MANAJEMEN ISU BIRO PEMBERITAAN DPR RI DALAM MEMPERTAHANKAN REPUTASI: Kasus Pengesahan UU TNI 2025. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The enactment of the TNI Law by the Indonesian House of Representatives (DPR RI) triggered a surge of public opinion and significant negative sentiment in the media, posing a risk to the institution's reputation. This phenomenon demands a strategic role for the Bureau of Parliamentary News of the Secretariat General of the DPR RI in managing information volatility. This research aims to analyze in depth how the Bureau implements the issue management process to maintain the institution's reputation, specifically focusing on the case study of the TNI Law enactment. This strategic communication process is examined using the Issue Management Theory by Howard Chase and Barry Jones. The study employs a descriptive qualitative approach, with sampling conducted using Purposive Sampling technique. Data were gathered through in-depth interviews with selected informants and internal document searches within the Parliamentary News Bureau environment of Setjen DPR RI. The research findings indicate that the issue management process is implemented systematically and structurally through the stages of Identification, Analysis, Strategy Selection, Action Programming, and Evaluation. The primary success of this process is evidenced by a reduction in the quantity of negative media tone related to the TNI Law issue, which affirms the Bureau's vital role as a supporting system in institutional image mitigation. Nevertheless, implementation on the ground faces significant institutional hurdles, namely the BPP's limited executive authority (only capable of providing suggestions) and a trust issue from stakeholders regarding the validity of the analysis presented. In response to these challenges, the Parliamentary News Bureau of Setjen DPR RI has initiated solutions through the development of a Crisis Protocol, SOPs, and the formation of coordination groups to strengthen communication and enhance internal preparedness.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210411260] [Pembimbing: Kumala Hayati] [Penguji 1: Yudie Aprianto] [Penguji 2: Aan Setiadarma] |
| Uncontrolled Keywords: | Issue Management, Media Monitoring, Public Relation, Reputation, TNI Law |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | HIYA RAIN NAHDHAH |
| Date Deposited: | 08 Apr 2026 03:44 |
| Last Modified: | 08 Apr 2026 03:44 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42594 |
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