Syalza Oktaviani, . (2025) PENGARUH EMPATI, PERSEPSI KEMUDAHAN, PERSEPSI KEGUNAAN, DAN KEPERCAYAAN TERHADAP MINAT GEN Z DALAM BERDONASI ONLINE UNTUK PALESTINA MELALUI KITABISA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid development of digital technology has transformed philanthropic practices, including donation activities that are increasingly conducted through crowdfunding platforms such as Kitabisa.com. Generation Z, as digital natives, represents the most active group in online donations, particularly in the humanitarian issue of Palestine. This study aims to analyze the influence of empathy, perceived ease of use, perceived usefulness, and trust on Gen Z’s interest in donating online. The research model integrates the Technology Acceptance Model (TAM), prosocial behavior theory, and trust theory. This study employs a quantitative method with Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS 4. Primary data were collected through online questionnaires distributed to Gen Z who have donated or are familiar with the Kitabisa.com platform. The operational definitions of variables were adapted from established theories and previous studies. The findings are expected to contribute theoretically to the literature on digital philanthropy and provide practical insights for online donation platforms in enhancing transparency, usability, and trust. Thus, this research seeks to strengthen the understanding of factors that drive Gen Z’s participation in online donations.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2210116064] [Pembimbing : Faizi] [Penguji 1 ; Diva Azka Karimah] [Ketua Penguji : Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Empathy, Generation Z, Online Donation Intention, Perceived Ease of Use, Perceived Usefulness, Tam, Trust |
| Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | SYALZA OKTAVIANI |
| Date Deposited: | 06 May 2026 07:30 |
| Last Modified: | 06 May 2026 07:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41392 |
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