Ravena Tandon Br Tarigan, . (2025) STRATEGI KOMISI PEMILIHAN UMUM KABUPATEN KARO DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PEMILIHAN KEPALA DAERAH TAHUN 2015. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (219kB) |
|
Text
AWAL .pdf Download (1MB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (255kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (435kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (443kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (719kB) |
|
Text
BAB 5.pdf Download (244kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (266kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (227kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (124kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (8MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (260kB) |
Abstract
This study aims to examine the strategies employed by the General Elections Commission (KPU) of Karo Regency in increasing political participation during the 2015 Regional Head Elections (Pilkada). The research is grounded in Alfred D. Chandler’s theory of strategic planning, which emphasizes the importance of setting long-term goals, determining appropriate courses of action, and allocating structured resources. This study uses a descriptive qualitative method with a case study approach. Data were collected through interviews, observations, and documentation. The findings show that KPU Karo implemented two main communication strategies: conventional campaigns and digital campaigns. Conventional methods, such as door-to-door outreach, involvement of traditional and religious leaders, and the use of visual media like banners and leaflets, were found to be more effective in engaging voters and fostering two-way communication. In contrast, digital campaigns via Facebook and the official website were less effective due to limited internet access and a lack of interactive communication design. The study concludes that KPU Karo's strategy successfully increased voter participation, although it did not reach the national target. Strategies based on social relations and direct communication proved more effective than one-way digital approaches. Chandler’s theory is applicable in explaining the dynamics of KPU’s strategic planning and has direct implications for institutional planning success in local contexts.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No. Panggil: 1810413010 Pembimbing: Fatkhuri Penguji 1: Deni Angela Penguji 2: Anwar Ilmar |
| Uncontrolled Keywords: | Strategy, KPU, Voter Participation, Regional Election, Political Outreach |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | RAVENA TANDON BR TARIGAN |
| Date Deposited: | 15 Aug 2025 01:52 |
| Last Modified: | 15 Aug 2025 01:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39279 |
Actions (login required)
 |
View Item |