Mochamad Tubagus Ikhsan, . (2025) ANALISIS MINAT MAHASISWA FEB UPNVJ TERHADAP INVESTASI CICILAN EMAS DI PT. BANK SYARIAH INDONESIA TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the interest of 2022 students from the Faculty of Economics and Business, UPN Veteran Jakarta towards gold investment products with an installment system offered by PT Bank Syariah Indonesia Tbk. This study uses a quantitative approach by distributing questionnaires as the main instrument. The focus of the study lies in three main aspects, namely knowledge (cognitive), attitude (affective), and intention and behavior (conative). The findings show that the majority of respondents have a fairly good understanding of gold investment, consider it a safe and relatively stable instrument, and show a strong interest in investing sustainably. Although the level of awareness of the product is quite high, the number of students who actually have the investment is still low. The most influential sources of information are social media and peers. Therefore, this study recommends improving education and promotion programs in order to increase student interest in gold investment. In addition, the results of this study can be used by Bank Syariah Indonesia as a reference in formulating product development strategies that are more in line with the characteristics and preferences of the younger generation.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101049] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Subur] [Ketua: Suharyati] |
| Uncontrolled Keywords: | Investment Interest, Gold Installments, Bank Syariah Indonesia |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | MOCHAMAD TUBAGUS IKHSAN |
| Date Deposited: | 20 Aug 2025 12:22 |
| Last Modified: | 20 Aug 2025 12:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/37876 |
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