Muhammad Albirr Inzal Yazidillah, . (2025) ANALISIS UI/UX WEBSITE ROTTE BAKERY MENGGUNAKAN PENDEKATAN USER EXPERIENCE QUESTIONNAIRE (UEQ) DAN REDESIGN MENGGUNAKAN METODE DESIGN THINKING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Rotte Bakery is a bakery company offering over 100 affordable, high-quality halal bread variants. With the tagline “Present in Every Moment,” the company leverages its website to expand its market reach and support its social mission. To achieve this goal, the website must provide a user experience (UI/UX) that meets industry standards. A well-designed UI/UX enhances user satisfaction and plays a vital role in marketing and sales success.This study aims to redesign the Rotte Bakery website based on user insights using the User Experience Questionnaire (UEQ) and the Design Thinking approach to improve user satisfaction and business performance.A survey of 125 respondents using the UEQ method showed significant improvements after the redesign. The following score increases were recorded: efficiency (0.728), clarity (1.165), attractiveness (1.279), novelty (1.473), accuracy (1.484), and stimulation (1.798). All aspects exceeded the standard threshold of 0.8, indicating a positive user experience with the redesigned website.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010512038] [Pembimbing 1: Kraugusteeliana] [Pembimbing 2: Rifka Dwi Amalia] [Penguji 1: Ika Nurlaili] [Penguji 2: Sarika] |
| Uncontrolled Keywords: | Website, User Interface, User Experience, User_Experience_Questionnaire, Design Thinking, Rotte Bakery |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | MUHAMMAD ALBIRR INZAL YAZIDILLAH |
| Date Deposited: | 08 Aug 2025 05:12 |
| Last Modified: | 08 Aug 2025 05:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/37825 |
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