RANCANG BANGUN APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEBSITE MENGGUNAKAN METODE WATERFALL (STUDI KASUS : ENY KEBAYA)

Nabila Natasya Dewanti Hushen, . (2025) RANCANG BANGUN APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEBSITE MENGGUNAKAN METODE WATERFALL (STUDI KASUS : ENY KEBAYA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In the fashion industry, managing customer relationships is a crucial factor in maintaining business continuity, including for Eny Kebaya, a boutique that handles various types of custom clothing orders. However, Eny Kebaya still faces several challenges, such as manual processes for fitting reservations, customer data recording, and providing information regarding order status, products, and promotions. Additionally, there is no adequate system in place to handle customer complaints. These issues can negatively impact customer loyalty and operational efficiency. This study aims to design and implement a web-based Customer Relationship Management (CRM) application to help Eny Kebaya manage customer interactions and boutique operations more efficiently. The development method used is the waterfall model, which consists of requirement analysis, design, implementation, testing, and maintenance phases. The developed CRM application includes features such as fitting reservations, consultations, fitting reminders, recording fitting results, information on promotions, products, order status, and feedback submission. With the implementation of this CRM application, Eny Kebaya is expected to retain customer loyalty, attract new customers, and manage customer relationships and boutique operations more effectively.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110512061] [Pembimbing 1: Ati Zaidiah] [Pembimbing 2: Theresiawati] [Penguji 1: Tri Rahayu] [Penguji 2: Rifka Dwi Amalia]
Uncontrolled Keywords: CRM application, boutique, waterfall, website
Subjects: Q Science > QA Mathematics
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: NABILA NATASYA DEWANTI HUSHEN
Date Deposited: 07 Aug 2025 01:40
Last Modified: 07 Aug 2025 01:40
URI: http://repository.upnvj.ac.id/id/eprint/37423

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