PENGARUH INFLUENCER KEUANGAN, KEAMANAN SISTEM, DAN KUALITAS INFORMASI TERHADAP MINAT INVESTASI OLEH GENERASI Z

Dennis Bayu Mahendra Putra, . (2025) PENGARUH INFLUENCER KEUANGAN, KEAMANAN SISTEM, DAN KUALITAS INFORMASI TERHADAP MINAT INVESTASI OLEH GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the influence of financial influencers, system security, and information quality on the investment interest of Generation Z. The population for this research comprises Generation Z, both within and outside the JABODETABEK region, utilizing a random sampling technique. The rapid development of information technology has opened new opportunities in the investment landscape, particularly for Generation Z who aspire to gain profits. However, the investment interest of Generation Z remains a concern. This quantitative study utilized primary data collected from 86 Generation Z respondents who use mobile online investment applications. The results indicate that financial influencers do not significantly impact the investment interest of Generation Z. Conversely, system security and information quality significantly influence investment interest. Adequate system security provides a sense of assurance, while quality information assists Generation Z in comprehending risks and managing investment expectations. The credibility of information sources is also crucial in shaping investment interest. It is recommended that prospective investors seek information from trusted financial influencers, select applications with robust system security, and ensure the accuracy of information. Future research is advised to consider other potential influencing factors and broaden the scope of respondents for more representative findings.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil : 2010112172] [Pembimbing : Akhmad Saebani] [Penguji 1 : Andy Setiawan ] [Penguji 2 : Agus Maulana]
Uncontrolled Keywords: Financial Influencer, System Security, Information Quality, Investment Interest, Generation Z
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User: DENNIS BAYU MAHENDRA PUTRA
Date Deposited: 15 Aug 2025 07:38
Last Modified: 15 Aug 2025 07:38
URI: http://repository.upnvj.ac.id/id/eprint/37323

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