Christo Ramadhani Marsyaf, . (2024) ANALISIS PENGARUH PENGGUNAAN APLIKASI BCS MOBILE DALAM MENINGKATKAN JUMLAH NASABAH TABUNGAN PADA PT.BANK CENTRAL ASIA, TBK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The increasingly rapid development of information technology has brought world society into the era of industrial revolution 4.0. The use of technology in the financial services sector has a big impact and brings significant changes to the world of banking. Currently, BCA Bank continues to strive to keep up with technological developments and participate in developing banking service innovations by utilizing information technology that makes it easier for customers to make transactions faster, easier, more practical and efficient. The presence of BCA Mobile is a manifestation of Bank BCA's real role in following the development and use of technology to have a big impact on the company and also on customers. This writing aims to find out how the use of the BCA Mobile application influences the number of savings customers at PT. Bank Central Asia, Tbk. which can provide benefits and ease transactions that are more practical and efficient. The presence of BCA Mobile has an online account opening feature without having to go to a branch so that it can increase the number of savings customers at BCA. Apart from that, BCA Mobile can provide solutions for customers in meeting customer needs in transactions. Judging from the BCA bank's Annual Report, BCA has experienced improvements since the launch of the BCA Mobile application until now. Based on the results of the analysis and discussion, it shows a positive impact.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110101071] [Pembimbing: Jenji Gunaerdi Argo] [Penguji 1: Anita Nopiyanti] [Penguji 2: Siti Hidayati ] |
| Uncontrolled Keywords: | BCA Mobile, Savings Customers, BCA Bank |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | CHRISTO RAMADHANI MARSYAF |
| Date Deposited: | 17 May 2026 15:54 |
| Last Modified: | 17 May 2026 15:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35961 |
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