Rahma Salsabilla, . (2024) PENGARUH KUALITAS LAYANAN, GAMIFIKASI, DAN KUALITAS WEBSITE TERHADAP MINAT BELI ULANG (Studi kasus pada pengguna Soco app by Sociolla). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The SOCO app by Sociolla has become one of the leading beauty e-commerce in Indonesia, but in recent years, the platform has continued to experience a decline in performance leading to a decline in sales. This study aims to analyze the influence of service quality, gamification, and website quality on the repurchase interest of SOCO Application users in the DKI Jakarta area. This study uses a quantitative approach with primary data collected through online surveys. The sampling technique uses a non-probability sampling method with purposive sampling with a total of 100 respondents who are SOCO Application users who are interested in reusing the platform. The data was analyzed using SmartPLS 4.0 software with descriptive and inferential analysis. The results showed that (1) service quality had a positive and significant influence on repurchase interest, (2) gamification had a positive and significant influence on repurchase interest, and (3) website quality had a positive and significant influence on repurchase interest. This finding provides an overview that improving these three aspects can be an effective strategy for Sociolla to increase the interest of its users in rebuying.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110111019] [Pembimbing: Diana Triwardhani] [Penguji 1: Nobelson] [Penguji 2: Pusporini] |
| Uncontrolled Keywords: | Service Quality, Gamification, Website Quality, Repurchase Intention, Soco App. |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | RAHMA SALSABILLA |
| Date Deposited: | 08 Mar 2025 14:14 |
| Last Modified: | 08 Mar 2025 14:14 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34528 |
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