Darlene Gitta Hamida, . (2024) PESAN KETIDAKSETARAAN GENDER DALAM FILM “BARBIE”: Studi Analisis Isi Kuantitatif Peran Sosial Gender. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Gender inequality phenomenon between men and women is an issue that keeps happening in everyday life. The film "Barbie," released in 2023, became one of the highest-grossing films of the year by addressing gender themes which sparked conversations about gender equality issues among the society. This research aims to analyze and provide an overview of the message of gender inequality in the film "Barbie" based on indicators from five dimensions of gender inequality: marginalization, subordination, stereotypes, violence, and double burden from Gender Social Roles Theory by Alice Eagly. This study employs a quantitative approach using content analysis. The units of analysis used in this research include 983 dialogues, 78 music pieces, 57 sound effects, 388 character portrayals, 77 production designs, and 5 visual effects. Data were then analyzed descriptively, depicted in frequency and percentage calculations. Coding was conducted by two individuals, and to ensure objectivity, the Holsti reliability formula was used and further tested with the Scott's Pi index. The results of the study show that the message of gender inequality in the film "Barbie" is present in 27% of dialogues, 15% of music, 39% of character portrayals, 67% of production designs, and 0% of visual and sound effects. The reliability results using the Holsti formula are very high, ranging from 0.72 to 1, while the Scott formula results are high, ranging from 0.62 to 1. Therefore, it can be concluded that the film "Barbie" depicts messages of gender inequality.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil 1910411244] [Pembimbing: Rini Riyantini] [Penguji 1: Ana Kuswanti] [Penguji 2: Nuril Ashivah Misbah} |
| Uncontrolled Keywords: | Analisis Isi, Film “Barbie”, Pesan Ketidaksetaraan Gender |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman N Fine Arts > NX Arts in general |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DARLENE GITTA HAMIDA |
| Date Deposited: | 04 Oct 2024 06:05 |
| Last Modified: | 04 Oct 2024 06:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33670 |
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