STRATEGI GASTRODIPLOMASI JEPANG TERHADAP INDONESIA: Penggunaan Akun Instagram @jpnambsindonesia Pada Masa Kepemimpinan Masafumi Ishii

Relby Reynanda Azzahra, . (2024) STRATEGI GASTRODIPLOMASI JEPANG TERHADAP INDONESIA: Penggunaan Akun Instagram @jpnambsindonesia Pada Masa Kepemimpinan Masafumi Ishii. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Globalization has changed the way we interact, especially through social media that allows communication without borders. Japan utilizes social media as a diplomacy tool in Indonesia. The Japanese Ambassador, Masafumi Ishii, uses gastrodiplomacy through the Instagram account @jpnambsindonesia to strengthen Japan's influence. This research analyzes the strategy using the concepts of soft power, gastrodiplomacy, and social media with descriptive qualitative methods from primary data in the form of interviews with the Japanese Embassy and gastrodiplomacy expert as secondary data from document studies. The results showed that Ishii and the Japanese Embassy's strategy through the hashtag #MakanSiangDubes effectively attracted attention and increased interaction on social media. This strategy is in line with the Cool Japan Initiative, which promotes Japanese culture globally. This success is reflected in the increase in followers and engagement on the @jpnambsindonesia account. This research suggests that the Embassy of Japan continue to utilize social media, develop diverse content, and increase interaction with audiences to strengthen Japan's influence in Indonesia.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412192] [Pembimbing: Jati Satrio] [Penguji 1: Sophiana Widiastutie] [Penguji 2: Rizky Hikmawan]
Uncontrolled Keywords: Japanese Gastrodiplomacy Strategy, Masafumi Ishii, Embassy of Japan, Instagram @jpnambsindonesia, #MakanSiangDubes
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: RELBY REYNANDA AZZAHRA
Date Deposited: 18 Sep 2024 02:35
Last Modified: 18 Sep 2024 02:35
URI: http://repository.upnvj.ac.id/id/eprint/33058

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