Alifya Salsabil Azzahra, . (2024) STUDI KOMPARATIF KONTEN ANALISIS DARI STRATEGI KAMPANYE ANIES BASWEDAN, PRABOWO SUBIANTO, DAN GANJAR PRANOWO DALAM PEMILIHAN PRESIDEN 2024 DI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to conduct a comparative analysis of the campaign strategies used by three presidential candidates, Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo, in the 2024 Presidential Election on Instagram. The approach used in this research is content analysis, focusing on five sample posts from each candidate. The theory of "The Digital Architectures of Social Media" serves as the theoretical framework to understand how the digital architecture of social media influences the campaign strategies employed by these candidates. The research findings indicate that each presidential candidate has a different approach to utilizing Instagram features, such as the use of images, videos, and text to capture voter attention and convey their campaign messages. Anies Baswedan predominantly employs a visual approach with infographics and photos of social activities, Prabowo Subianto emphasizes heroic narratives and patriotism, while Ganjar Pranowo focuses on direct interaction with his followers through Q&A sessions and live streaming. This study provides insights into the effectiveness of digital campaign strategies in the context of Indonesian politics and their contribution to the dynamics of presidential elections in the digital era.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413138] [Pembimbing: Lia Wulandari] [Penguji 1: Nurdin] [Penguji 2: Restu Rahmawati] |
| Uncontrolled Keywords: | Campaign Strategy, Instagram, 2024 Presidential Election |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ALIFYA SALSABIL AZZAHRA |
| Date Deposited: | 15 Aug 2024 07:53 |
| Last Modified: | 15 Aug 2024 07:53 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32947 |
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