Stevani Gunawan, . (2024) ANALISIS FRAMING KONTEN TNR OLEH AKUN LET'S ADOPT INDONESIA DALAM MENEKAN ANGKA REPRODUKSI KUCING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research examines the Trap, Neuter, Release (TNR) campaign’s content implemented by Let's Adopt Indonesia through Instagram. Researchers explore the phenomenon of cat overpopulation and reproduction, which occurs in Indonesia. This research focuses on the TNR campaign held by the Instagram account @Letsadoptindonesia to emphasize animal reproduction rates. Researchers see the high number of cat populations in Indonesia that continue to reproduce rapidly resulting in overpopulation. Let's Adopt Indonesia uses social media as one of its main tools to conduct campaigns to reach a wide audience by uploading information that is attractively packaged and easily accepted by the audience. This assumption is based on the definition of a campaign: a series of organized and planned communication actions to create certain effects on several large audiences on an issue (Rogers & Storey, 1987. This research aims to explain the framing of the campaign's content. Using a qualitative approach with a framing analysis method, this research seeks to understand the Instagram content by Let's Adopt Indonesia to reduce the cat reproduction rate in Indonesia. Keywords: TNR, Animal Overpopulation, Feral Cats, Content Analysis, Instagram
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 2010411181 Pembimbing: Dewanto Samodro, M.I.Kom. Penguji 1: Yani Hendrayani, Ph.D. Penguji 2: Putrawan Yuliandri, S.I.Kom., M.Si. |
| Uncontrolled Keywords: | TNR, Animal Overpopulation, Feral Cats, Content Analysis, Instagram |
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | STEVANI GUNAWAN |
| Date Deposited: | 04 Sep 2024 07:05 |
| Last Modified: | 04 Sep 2024 07:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32939 |
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