DIPLOMASI PUBLIK INDONESIA KE TIONGKOK MELALUI NATION BRANDING WONDERFUL INDONESIA DALAM MENCAPAI KEPENTINGAN EKONOMI INDONESIA TAHUN 2021-2023

Griselda Tiara Azzahra, . (2024) DIPLOMASI PUBLIK INDONESIA KE TIONGKOK MELALUI NATION BRANDING WONDERFUL INDONESIA DALAM MENCAPAI KEPENTINGAN EKONOMI INDONESIA TAHUN 2021-2023. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyze Indonesia's public diplomacy efforts through nation branding Wonderful Indonesia to China and explain the implications for the Indonesian economy through the tourism sector in 2021-2023 using the concepts of public diplomacy and national interests. The method used is descriptive qualitative using primary and secondary data sources. Data collection techniques were carried out through interview and library based research. Researchers used four stages of data analysis according to Miles & Huberman, namely data collection, data reduction, data presentation, and drawing conclusions (verification). The final results of this research show that Indonesia's public diplomacy efforts towards China through the nation branding Wonderful Indonesia have been successfully carried out through five public diplomacy activities initiated by Nicholas J. Cull, namely listening, advocacy, cultural diplomacy, exchange diplomacy, and international broadcasting. These five public diplomacy activities are reflected through the use of mass media and various activities that support these public diplomacy efforts. Then, the success of this diplomatic effort had a positive impact on the Indonesian economy. This can be seen from the increase in the number of Chinese tourists to Indonesia, foreign exchange receipts, and the contribution of tourism GDP to national GDP.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412063] [Pembimbing: Nurfarah Nidatya] [Penguji 1: Mansur] [Penguji 2: Laode Muhammad Fathun]
Uncontrolled Keywords: Public Diplomacy, Wonderful Indonesia, Tourism, Chinese Tourists.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: GRISELDA TIARA AZZAHRA
Date Deposited: 19 Sep 2024 01:11
Last Modified: 19 Sep 2024 01:11
URI: http://repository.upnvj.ac.id/id/eprint/32890

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