Mutiara Dwi Lestari, . (2024) ANALISIS ISI MEDIA SOSIAL TIKTOK @PANDAWARAGROUP SEBAGAI KONTEN EDUKASI LINGKUNGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Pandawara Group is a group of young people from Bandung who are popular on TikTok social media with cleaning content to provide education and invitation to the public to have an awareness of environmental cleanliness. This research aims to see the depiction of content from TikTok @Pandawaragroup uploaded on September 1 to 29, 2023 as environmental education content using Environmental Communication Theory. The indicators used in this research are indicators of environmental education dimensions, such as knowledge, attitudes, and behavior. The approach in this research is a quantitative approach to content analysis method with a video analysis unit consisting of 33 texts, 46 images, and 22 audios. To obtain objective research results, coding was carried out by two people. The data results that have been obtained are then analyzed descriptively, and presented in the form of frequency tabulations and percentages. After that, calculate the intercoder agreement value using the Holsty Formula and calculate the reliability value using the Scott Formula. The results showed that the content of TikTok @Pandawaragroup illustrates environmental education, such as in text uploads of 90.90%, images of 93.47%, and audio of 86.36%. Then, the highest reliability test results are found in the audio, text, and image units of analysis. Based on the research results, the conclusion in this study is that TikTok @Pandawaragroup content uploads can be described as environmental education content.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010411090] [Pembimbing: Lusia Handayani, M.Si.] [Penguji 1: Dr. Kusumajanti, S.Sos., M.M., M.Si.] [Penguji 2: Windhi Tia Saputra, M.Si] |
| Uncontrolled Keywords: | Environmental Education, TikTok Content, Pandawara Group |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MUTIARA DWI LESTARI |
| Date Deposited: | 20 Aug 2024 02:21 |
| Last Modified: | 30 Aug 2024 02:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32791 |
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