ANALISIS PENGARUH SENTIMEN #NOIPHONE SUGA BTS TERHADAP PERGERAKAN SAHAM SAMSUNG DARI PERSPEKTIF HUBUNGAN INTERNASIONAL DENGAN ALGORITMA MACHINE LEARNING

Widiya Astuti, . (2024) ANALISIS PENGARUH SENTIMEN #NOIPHONE SUGA BTS TERHADAP PERGERAKAN SAHAM SAMSUNG DARI PERSPEKTIF HUBUNGAN INTERNASIONAL DENGAN ALGORITMA MACHINE LEARNING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the influence of Suga BTS's celebrity diplomacy in the #noiphone campaign on Samsung's stock movements using the theories of celebrity diplomacy, source credibility, and behavioral finance. The method used is quantitative causality. The sampling technique employed is purposive sampling. The researcher used five stages of analysis: data collection, preprocessing (data cleaning), data labeling, data testing (correlation and regression), result evaluation, and data presentation. The results of the study show that the use of celebrity diplomacy in shaping public sentiment in the #noiphone campaign has proven to have a significant influence on Samsung consumers' decisions to purchase or invest in Samsung stock. Analysis using the Random Forest algorithm indicates that public sentiment in response to Suga's diplomacy is divided into two: positive sentiment has a strong influence (84.95%), and negative sentiment has a moderate influence (51%). The study also shows an 11.57% increase in Samsung's stock after the #noiphone campaign was conducted.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412096] [Pembimbing: Jati Satrio] [Penguji 1: Mansur] [Penguji 2: Laode Muhammad Fathun]
Uncontrolled Keywords: Celebrity diplomacy, machine learning, Samsung stock, Suga BTS, #noiphone
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: WIDIYA ASTUTI
Date Deposited: 06 Sep 2024 07:51
Last Modified: 06 Sep 2024 07:51
URI: http://repository.upnvj.ac.id/id/eprint/32295

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