DIPLOMASI PUBLIK KOREA SELATAN MELALUI IMAGINE YOUR KOREA DALAM MENINGKATKAN JUMLAH WISATAWAN INDONESIA 2021-2023

Lia Daryanti, . (2024) DIPLOMASI PUBLIK KOREA SELATAN MELALUI IMAGINE YOUR KOREA DALAM MENINGKATKAN JUMLAH WISATAWAN INDONESIA 2021-2023. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyze the public diplomacy efforts made by South Korea in promoting its country's tourism sector through Imagine Your Korea in Indonesia in 2021-2023. This research uses a qualitative approach with interview methods and literature studies as data collection techniques. In analyzing the data, this research uses the concept of public diplomacy initiated by Joseph Nye and the concept of nation branding. Through this research, it was found that South Korea's public diplomacy efforts through Imagine Your Korea in Indonesia were carried out in three dimensions, namely daily communication, strategic communication, and development of lasting relationship and nation branding strategies carried out to attract Indonesians to travel and gain an understanding of the Indonesian people's image of South Korea. The results showed that the public diplomacy efforts made can be said to be successful, supported by the increasing number of Indonesian tourists to South Korea in 2021-2023, as well as the creation of a positive image of South Korea in Indonesia. In addition, it was found that the public diplomacy efforts made could also improve bilateral relations between South Korea and Indonesia, especially in the sector of cooperation in developing human resource and cultural exchanges.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412043] [Pembimbing: Nurmasari Situmeang] [Penguji 1: Sophiana Widiastutie] [Penguji 2: Hesti Rosdiana]
Uncontrolled Keywords: Keywords: public diplomacy, Imagine Your Korea, South Korea, Indonesian tourists.
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: LIA DARYANTI
Date Deposited: 18 Sep 2024 03:01
Last Modified: 18 Sep 2024 03:01
URI: http://repository.upnvj.ac.id/id/eprint/31759

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