ANALISIS FAKTOR YANG MEMPENGARUHI MINAT TERHADAP PENGGUNAAN PINJAMAN ONLINE PADA MAHASISWA

Muhammad Iqbal Saputera, . (2024) ANALISIS FAKTOR YANG MEMPENGARUHI MINAT TERHADAP PENGGUNAAN PINJAMAN ONLINE PADA MAHASISWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In the world of banking, technological developments have given rise to new breakthroughs, namely financial technology (Fintech) which can help people to do their work efficiently through digitalization. The presence of very rapid technological advances in Fintech itself has produced several types of products, one of which is financial technology (Fintech) products which are currently being widely discussed and used by almost all Indonesian people, namely Online Loans (Pinjol). This research aims to determine the factors that influence students' interest in using online loan applications. This research is quantitative research with a population of UPNVJ students with a sample of 100 students. The hypothesis was tested using SmartPLS 4.0 software with the Partial Least Square method. The results of this research are that the perceived usefulness factor has a positive influence on interest in using online loan applications, the perceived convenience factor has no influence on interest in using online loan applications, and the perceived trust factor has a positive influence on interest in using online loan applications.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010112171] [Pembimbing: Praptiningsih] [Penguji 1: Agus Maulana] [Penguji 2: Andy Setiawan]
Uncontrolled Keywords: Interest in use, perception of usefulness, perception of ease, and perception of trust
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User: MUHAMMAD IQBAL SAPUTERA
Date Deposited: 19 Sep 2024 03:16
Last Modified: 19 Sep 2024 03:16
URI: http://repository.upnvj.ac.id/id/eprint/31539

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