Dohar Hattus Maruli, . (2024) PENGARUH LITERASI KEUANGAN, EFIKASI DIRI, DAN GAYA HIDUP GENERASI Z PADA KONSUMSI PAYLATER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This quantitative research aims to examine the influence of financial literacy, self-efficacy, and lifestyle on Paylater consumption behavior among Generation Z. The study was conducted on young adults, specifically Generation Z, aged 18-27 years old, located both within and outside the Greater Jakarta Area (Jabodetabek). The research employed a quantitative method with a purposive random sampling technique, yielding 143 Generation Z respondents. The research data was analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0 software and a significance level of 5% (0.05). The results of the analysis indicate that financial literacy and self-efficacy have significant positive influences, while lifestyle does not have a significant influence on the consumer behavior of Generation Z Paylater users.
Item Type: | Thesis (Skripsi) |
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Additional Information: | [No Panggil : 2010112083] [Pembimbing : Donny Maha Putra] [Penguji 1 : Amrie Firmansyah] [Penguji 2 : Andy Setiawan] |
Uncontrolled Keywords: | Paylater, Consumer Behavior, Financial Literacy, Self-Efficacy, Lifestyle, Generation Z |
Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance |
Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1) |
Depositing User: | DOHAR HATTUS MARULI SILABAN |
Date Deposited: | 25 Sep 2024 04:06 |
Last Modified: | 25 Sep 2024 04:06 |
URI: | http://repository.upnvj.ac.id/id/eprint/31504 |
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