Astari, . (2024) TINJAUAN PEMASARAN KREDIT GUNA BHAKTI PADA PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN, TBK KCP KELAPA DUA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The banking is currently closely linked to society. One of them is credit for bhakti which is a product owned by PT West Java and Banten Regional Development Bank. Guna Bhakti Credit is a loan product for customers originating from salaries. This writing aims to find out the marketing review of credit products for devotional service carried out by Bank BJB KCP Kelapa Dua. Using qualitative descriptive methods. Marketing review carried out to improve the Guna Bhakti credit product through the 7P Marketing mix, namely product in the form of Guna Bhakti credit, price using the annuity method with an interest rate of 13%/year, placement having a strategic location, promotion various kinds of promotions are carried out to attract customers, the employees involved have a friendly and polite attitude and convey information informatively, the process is in accordance with applicable standard operating procedures, and physical evidence is adequate and comfortable.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil : 2110101058] [Pembimbing : Diana Triwardhani] [Penguji 1 : Suharyati] [Penguji 2 : Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Guna Bhakti Credit, Bank BJB KCP Kelapa Dua, Marketing Overview, 7P Marketing mix. |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ASTARI |
| Date Deposited: | 21 Aug 2024 08:39 |
| Last Modified: | 21 Aug 2024 08:39 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31267 |
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