ANALISIS SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) PADA APLIKASI JAKONE MOBILE BANK DKI

Clara Karmelia Maharani, . (2024) ANALISIS SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) PADA APLIKASI JAKONE MOBILE BANK DKI. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The purpose of this final task is to find out how the JakOne Mobile application is positioned in determining the right strategy to compete with competitors based on Strengths, Weaknesses, Opportunities, Threats (SWOT). The method for writing this final assignment is to use descriptive statistical analysis techniques. The type of data is primary data and the data source and data collection techniques come from distributing questionnaires to JakOne Mobile customers. The results of this paper show that based on the conditions and information observed in internal and external data from JakOne Mobile, the internal factors of the JakOne Mobile Application consist of strengths and weaknesses, and the external factors of the JakOne Mobile Application contain opportunities, and threats. In the SWOT analysis of JakOne Mobile, the position of the JakOne Mobile Application is in a growth position in quadrant 1. This means that the use of the JakOne Mobile Application is in a growth position and can maintain stable and profitable company performance compared to existing competitors. Then the JakOne Mobile application uses the SO (Strengths-Opportunity) strategy, this strategy utilizes the company's internal strengths to develop and optimize JakOne Mobile services.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2110101013] [Pembimbing: Ranila Suciati] [Penguji 1: Ardhiani Fadila] [Penguji 2: Marlina]
Uncontrolled Keywords: Mobile Banking SWOT Matrix, SWOT Analysis, JakOne Mobile
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: CLARA KARMELIA MAHARANI
Date Deposited: 24 Jul 2024 09:22
Last Modified: 24 Jul 2024 09:22
URI: http://repository.upnvj.ac.id/id/eprint/31216

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