Muhammad, Dhika Rafi (2024) PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH INDEKOS WILAYAH KUKUSAN DENGAN HARGA SEBAGAI VARIABEL MODERASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is quantitative research aimed to determine the influence of location and facilities on students' decisions in choosing indekos with price as a moderating variable. Indekos is a form of business where owners offer rooms to potential residents for a certain fee. The population used consists of residents in the Kukusan area, Depok. The research sample consists of 100 respondents using nonprobability sampling method with purposive sampling technique distributed through Likert scale Google forms. The analysis technique used is descriptive and inferential analysis using SEM-PLS technique in the Smart PLS 4 application. All constructs of each variable in this study have been declared valid and reliable. The results of the study indicate that the location indicator has a positive and significant influence of 0.366, while the facilities have a positive but not significant influence of 0.076. The price variable also has a positive but not significant influence of 0.251. Furthermore, facilities moderated by price have a positive but not significant influence of 0.147, and location moderated by price also has a positive but not significant influence of 0.072 on indekos selection decisions. The combined contribution of location, facilities, and price variables produces an Adjusted RSquare value of 29.50%, while the remaining 70.50% is caused by other factors outside this research model such as the environment, building quality, building shape, and othersThis study is quantitative research aimed to determine the influence of location and facilities on students' decisions in choosing indekos with price as a moderating variable. Indekos is a form of business where owners offer rooms to potential residents for a certain fee. The population used consists of residents in the Kukusan area, Depok. The research sample consists of 100 respondents using nonprobability sampling method with purposive sampling technique distributed through Likert scale Google forms. The analysis technique used is descriptive and inferential analysis using SEM-PLS technique in the Smart PLS 4 application. All constructs of each variable in this study have been declared valid and reliable. The results of the study indicate that the location indicator has a positive and significant influence of 0.366, while the facilities have a positive but not significant influence of 0.076. The price variable also has a positive but not significant influence of 0.251. Furthermore, facilities moderated by price have a positive but not significant influence of 0.147, and location moderated by price also has a positive but not significant influence of 0.072 on indekos selection decisions. The combined contribution of location, facilities, and price variables produces an Adjusted RSquare value of 29.50%, while the remaining 70.50% is caused by other factors outside this research model such as the environment, building quality, building shape, and others
| Item Type: | Thesis (Skripsi) |
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| Uncontrolled Keywords: | Location, Facility, Price, Decisions To Choose Indekos |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | MUHAMMAD DHIKA RAFI |
| Date Deposited: | 30 Sep 2024 09:15 |
| Last Modified: | 30 Sep 2024 09:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30532 |
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