Ade Putri Nona, . (2015) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TELEVISI LED 32 INCH MEREK LG DI JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Television is a well-known telecommunications media broadcast receiver that serves as a moving picture and its voice, whether it is monochrome (black-white) or colored, television can be interpreted as a means of distance communication that uses visual media or vision. This study was conducted to analyze the Influence of Product Quality, Price, and Promotion that encourages consumers to make purchase decision 32 INCH LED TV brand LG in South Jakarta either partially or simultaneously. Data collection techniques using primary data by spreading questionnaires to 100 respondents with Roscoe rules. In determining the sample size sampling technique in this research is Non Probability Sampling with purposive sampling method. Analysis technique used is multiple regression analysis and hypothesis testing using the F test, t test, and test R2 with a 95% confidence level. The results showed that the Product Quality, Price and Promotion significant effect on Purchase Decision 32 INCH LED TV brand LG in South Jakarta either partially or simultaneously.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111054] [Penguji II : Tati Handayani] [Penguji I : Lina Ariyani] [Ketua Penguji : Yuliniar] |
| Uncontrolled Keywords: | Quality Product, Price, Promotion, Purchase Decision. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 05 Jul 2024 07:02 |
| Last Modified: | 05 Jul 2024 07:02 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30475 |
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